Why Get CRM?
Why Get CRM?
An introduction to CRM benefits
I’ve worked with hundreds of businesses over the last 10 years as they decide whether they should get CRM. A lot of people ask me, “Why should I get CRM?”
The answer varies: it depends on your particular business, your sales needs, your marketing, and your customer service needs.
Here are a few important reasons why to get CRM:
Why get CRM? One thing I would ask you to evaluate is this: what does your business look like today versus what it looked like five years ago or 10 years ago?
Are you feeling more competitive pressure? Are you feeling the need to be more responsive to your prospects and customers? Are you having a difficult time differentiating yourself in the crowd? Those are really the fundamental questions behind why to get CRM.
If you want to have better responsiveness, CRM allows everybody in your team to work from the same playbook and from the same set of information, so you can understand what’s going on with prospects and customers.
If you want to be a little bit more differentiated on the customer service side, CRM allows you to be more responsive there as well. Having all your information in one place allows your sales people, your marketing people, your service people, your management, to all work in the same direction to serve the prospects and the customers.
It lets you be more responsive, stay on top of trends, see what’s happening across your sales and service teams, and stay more in tune with your customers and your prospects. I think fundamentally that’s what CRM’s going to do for you.
When it’s all put together correctly, it’s going to help you be more responsive, competitive, and differentiated on the service side. You’ll be more profitable in the long run, because your sales people will be able to do more in the same amount of time.
That’s always a good thing.
Ready for your next CRM 101 course?
Continue your CRM education with our CRM 101 series!
Microsoft Dynamics 365 Business Central + CRM Integrated Demo | Dynamics Deep Dive Series
In This Demo You Will Learn To: Personalize your CRM to focus on the data that matters most. Create custom dashboards to track critical metrics efficiently. Use data views to help your team make smarter, faster decisions. Simplifying Sales with Microsoft Dynamics 365...
How to Track Your Goals and Metrics in Microsoft Dynamics 365 CRM – Dynamics Deep Dive Series
In the fast-paced world of sales, efficiency and clarity in managing goals and activities are extremely important. Microsoft Dynamics 365 CRM is a transformative solution for sales teams looking to enhance productivity and smash their sales targets. Join experts Peter...
Why MSP’s Should add CRM to their Solution Portfolios
We’re entering a new era in CRM. All the old reasons for customers buying CRM are still valid. But the advent of AI is making the case for renewed interest in CRM. To modify an adage, “If it’s interesting to my customers, then it is fascinating to me!”. AI is...
Boost Your MSP Earnings with Strategic Partnerships
Time is money, we’ve been told since childhood. The idea is that people should focus their attention on the things that bring value to them, and avoid the things that don’t. Since time is a precious resource, it makes sense to try and maximize its utility as it’s the...
CRM Launch in 5 Weeks – Get Results Fast!
CRM is becoming a must-have tool for businesses to stay competitive. But the process of setting it up often wastes time and resources without getting the expected results. To solve this, we've created a new approach that makes the implementation process easier and...
How Most CRM Project Fail & Yours Won’t | CRM Strategy
In today’s fast-paced business world, implementing CRM is more important than ever. However, the reality is that 40 to 70 percent of CRM projects fail, causing significant time and financial losses. This highlights the need for effective strategies rather than relying...
Do This to Avoid Wasting Time and Money With Your CRM
CRM as the Backbone of Competitive Advantage Investing in a CRM system can either significantly boost your business or fail to meet expectations. Enhancing sales growth, operational efficiency, productivity, customer retention, and responsiveness are crucial benefits....
Adding CRM to Your Solution Offering – Not Just a “Nice to Have”
Many MSP’s hesitate to add non-infrastructure solutions to their offerings. There are a lot of reasons for this: Lack of experience with the solution Fear of losing focus on the vital infrastructure solutions that make up the core offerings Uncertainty over the...
Why MSP’s Should Care About CRM
Every MSP cares about their customers. Reliability. Trustworthiness. Committed. These are the attributes that MSPs want to reflect back to their customers. In an earlier I post I talked about the pain that many customers are feeling because of a CRM install gone bad....
CRM Made Easy For Partners
CRM Simplified Every large tech company must have processes to make sales and marketing programs work. You obviously can’t have different ways of doing things all the time, so the need for process is important. But it sure can be tough for partners to navigate. This...
Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.
His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.
Related articles:
Microsoft Dynamics 365 Business Central + CRM Integrated Demo | Dynamics Deep Dive Series
In This Demo You Will Learn To: Personalize your CRM to focus on the data that matters most. Create custom dashboards to track critical metrics efficiently. Use data views to help your team make smarter, faster decisions. Simplifying Sales with Microsoft Dynamics 365...
How to Track Your Goals and Metrics in Microsoft Dynamics 365 CRM – Dynamics Deep Dive Series
In the fast-paced world of sales, efficiency and clarity in managing goals and activities are extremely important. Microsoft Dynamics 365 CRM is a transformative solution for sales teams looking to enhance productivity and smash their sales targets. Join experts Peter...
Microsoft Dynamics 365 Business Central + CRM Integrated Demo | Dynamics Deep Dive Series
In This Demo You Will Learn To: Personalize your CRM to focus on the data that matters most. Create custom dashboards to track critical metrics efficiently. Use data views to help your team make smarter, faster decisions. Simplifying Sales with Microsoft Dynamics 365...
Microsoft Dynamics 365 Business Central + CRM Integrated Demo | Dynamics Deep Dive Series
In This Demo You Will Learn To: Personalize your CRM to focus on the data that matters most. Create custom dashboards to track critical metrics efficiently. Use data views to help your team make smarter, faster decisions. Simplifying Sales with Microsoft Dynamics 365...