Microsoft Dynamics vs Salesforce: Which is the Better Choice?

When you’re weighing your CRM options, the Microsoft Dynamics vs Salesforce debate is one you can’t avoid.

They’re the two biggest names in the space, but just because they’re both popular doesn’t mean they’re both the right fit.

For small and medium-sized businesses, Microsoft Dynamics has become the go-to choice, and not by accident. It’s built to deliver what SMBs need most: simplicity, flexibility, and a fast path to value.

The Microsoft Dynamics vs Salesforce comparison usually starts with the same intention: finding a system that can help your business grow.

But it often ends with frustration if you choose a system that’s more complex than it needs to be.

If you’re serious about finding the right CRM, keep reading to see why Microsoft Dynamics 365 outperforms Salesforce and how it can give your business a real competitive edge.

Why More Businesses Are Choosing Microsoft Dynamics 365

Microsoft Dynamics 365 gives your team the tools they need without unnecessary complications or expensive costs.

It’s built for businesses that want quick wins, flexibility, and long-term success. With deeper integration, easier configuration, and faster innovation, it’s no surprise more businesses like yours are making this their choice.

Work Inside the Tools You Already Use

Microsoft Dynamics 365 is built to work where your team already works—right inside Outlook, Teams, and SharePoint.

With Dynamics, your team can:

  • View and update customer records from Outlook

  • Log calls and manage deals without leaving their inbox

  • Open and store documents using SharePoint, all within CRM

This makes CRM feel like part of their normal process and not another tool to learn, leading to faster adoption and better data.

Configure Your CRM Without the Headaches

Salesforce often requires a developer for even basic changes. Microsoft Dynamics 365 gives you more control with its low-code Power Platform.

With Dynamics, you can:

  • Adjust forms and layouts using drag-and-drop tools

  • Build custom follow-up sequences without writing code

  • Make changes as your business evolves, without hiring outside help

That means more agility, faster changes, and lower costs over time.

You can also add more advanced features later on to help you with your day-to-day operations.

Get Smarter Features With Every Update

Microsoft is constantly improving Dynamics 365 with regular updates, so your CRM keeps getting better without extra effort.

Here’s what you can expect:

  • New features delivered every six months

  • Built-in AI tools like Copilot to reduce admin work

  • Upgrades that don’t require extra licenses or development fees

With Dynamics, innovation is built in, so you can focus on growing your business.

With all that in mind, let’s break down what that means for your business when deciding between Microsoft Dynamics and Salesforce.

The Verdict in Microsoft Dynamics vs Salesforce

If you’re a small or medium-sized business deciding between Microsoft Dynamics or Salesforce, here’s what it comes down to:

Microsoft Dynamics gives you the tools you need without weighing you down. It’s easier to use, easier to adapt, and easier to afford.

And with better integration, more flexibility, and constant innovation, it’s built to grow with your business—not get in the way.

Salesforce might be powerful, but it often requires extra development, extra training, and extra cost. Dynamics 365 is built for the way your team already works, helping you get value faster with less friction.

If you want successful CRM without the usual headaches, Microsoft Dynamics is the clear choice.

Now Comes the Most Important Part

Now that you’ve done your research and figured out which system is right for you, it’s time to take action.

CRM is more than a system for storing your customer data. 

It’s the game-changer you’ve been waiting for to take your business to the next level.

Just take a second to imagine how much time you get back with CRM taking care of your tedious tasks so you can keep selling.

Pretty great right?

Now before you try to take on CRM by yourself, you need to understand the best practices and what to avoid when implementing CRM.

Even with those, CRM can still be a large undertaking. Luckily, you don’t have to do it alone.

Ready for CRM?

Sign up for our FREE implementation program for Microsoft Dynamics 365 (a $7500 value)!

With our proven ‘Crawl, Walk, Run’ methodology based on hundreds of implementations, you will successfully roll out CRM for your team – from initial orientation and system setup to streamlined forms and data management.

Secure your spot in our FREE 5-week program. Act fast, spots are limited!

Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.