launchpad Articles

Plain and Powerful: A Blueprint For Effective CRM

In the world of CRM, success often lies in the art of simplicity. Today, we’re delving into the concept of the MVP, not the Most Valuable Player in sports, but the Minimum Viable Product in the realm of CRM. It’s a strategy that forms the cornerstone of a successful CRM approach, emphasizing the...

How Constant Iteration Leads to CRM Success | CRM Strategy

In today’s fast-paced business world, having a CRM system is more important than ever. But the real benefits come from making it a long-term part of your business. To make CRM a powerful asset for your team and transform your business there are steps that are needed to make it stick. Appoint a...

Go Slow for Faster CRM Adoption? CRM Adoption Strategies

Moving too fast with your CRM can actually slow you down in the long run. With 40 to 70% of CRM projects failing, you don't want all of your time and effort wasted by not taking the best approach to your implementation. Spending over a year on a solution that doesn’t work can hurt your business in...