launchpad Articles

Plain and Powerful: A Blueprint For Effective CRM

In the world of CRM, success often lies in the art of simplicity. Today, we're delving into the concept of the MVP, not the Most Valuable Player in sports, but the Minimum Viable Product in the realm of CRM. It's a strategy that forms the cornerstone of a successful CRM approach, emphasizing the...

How Constant Iteration Leads to CRM Success | CRM Strategy

In today's fast-paced business world, having a CRM system is more important than ever. But the real benefits come from making it a long-term part of your business. To make CRM a powerful asset for your team and transform your business there are steps that are needed to make it stick. Appoint a...

Go Slow for Faster CRM Adoption? CRM Adoption Strategies

Navigating CRM Adoption: A Slow and Steady Approach In the world of CRM, taking it slow can lead to faster and more successful results. It's crucial to understand the problems organizations face, given that 40 to 70% of CRM projects fail. Spending 12 to 18 months on a solution that doesn’t work is...