We’re entering a new era in CRM. All the old reasons for customers buying CRM are still valid. But the advent of AI...
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Boost Your MSP Earnings with Strategic Partnerships
Time is money, we’ve been told since childhood. The idea is that people should focus their attention on the things...
CRM Launch in 5 Weeks – Get Results Fast!
CRM is becoming a must-have tool for businesses to stay competitive. But the process of setting it up often wastes...
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5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful
2024 will be the year of customer retention. Many are forecasting choppy economic waters ahead so it’s incumbent for Managed Service providers to protect their business. At Azamba, we think that partners have a golden opportunity to increase their margins while...
Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value
MSP’s are naturals at P2P (Partner-to-Partner) sales. Many providers are used to teaming up with the sales teams from the vendors that they normally work with to win new opportunities and grow their customer base. P2P continues to be an effective form of generating...
Key Strategies for a Successful CRM Adoption | CRM Strategy
In today’s fast-paced business world, companies pour resources into CRM systems, expecting instant results and better customer engagement. But the reality? Success isn’t a given. Without the right approach, your investment can easily fall short. To avoid this, it’s...
The Mistake Companies Make After Implementing CRM!
Implementing CRM is not a one-and-done task, it's a continuous journey requires constant iteration to keep it effective for your needs. In this article, we’ll explain why it’s essential to view it as an ongoing process rather than a one-time project. The...
Plain and Powerful: A Blueprint For Effective CRM Software
The secret to CRM success? Keep it simple. A lot of businesses try to do everything at once with their CRM and end up frustrated. That’s why starting with a Minimum Viable Product (MVP) is the way to go. Focus on the essentials first, get your team on board, and see...
P2P – Big Footprint, Small Shoe Size
In the debate over tech generalists vs tech specialists, specialists often rule the day. But that doesn’t mean that an MSP must stay in their corner while all the other business goes by. P2P is a business approach that stresses working collaboratively with other...
How Constant Iteration Leads to CRM Success | CRM Strategy
In today’s fast-paced business environment, having a CRM system is more important than ever. But the real benefits come from making it a long-term part of your business. To make it a powerful asset for your team and transform your business there are steps that are...
Microsoft Partners’ Quest: Discovering Opportunities in the Digital Landscape
It's a mystery. Imagine that you’re a traveler. You are on a journey through an unfamiliar environment, with no map and only a flashlight to guide you. On this journey, you must find items of significant value. If you don’t find them, your journey ends in failure. Now...
Go Slow for Faster CRM Adoption? | CRM Strategy
Moving too fast can slow your CRM adoption and overwhelm you. With 40 to 70% of CRM projects failing, you don't want all of your time and effort wasted by not taking the best approach to your implementation. Spending over a year on a solution that doesn’t work can...