Stay Connected Without Switching Systems If your team is jumping between tools just to get a full picture of a...

Stay Connected Without Switching Systems If your team is jumping between tools just to get a full picture of a...
Set and Track Your Goals, All From CRM Goal tracking shouldn’t require extra work. If your team is still updating...
We’re entering a new era in CRM. All the old reasons for customers buying CRM are still valid. But the advent of AI...
CRM Simplified Every large tech company must have processes to make sales and marketing programs work. You obviously can’t have different ways of doing things all the time, so the need for process is important. But it sure can be tough for partners to navigate. This...
Microsoft Dynamics vs Salesforce: Which is the Better Choice? When you’re weighing your CRM options, the Microsoft Dynamics vs Salesforce debate is one you can’t avoid. They’re the two biggest names in the space, but just because they’re both popular doesn’t mean...
2024 will be the year of customer retention. Many are forecasting choppy economic waters ahead so it’s incumbent for Managed Service providers to protect their business. At Azamba, we think that partners have a golden opportunity to increase their margins while...
MSP’s are naturals at P2P (Partner-to-Partner) sales. Many providers are used to teaming up with the sales teams from the vendors that they normally work with to win new opportunities and grow their customer base. P2P continues to be an effective form of generating...
CRM Success Starts with Strategy, Not Software Imagine spending months and thousands of dollars on CRM, hoping it would finally make your day-to-day easier. For most businesses, that never happens. With failure rates as high as 70%, many don’t even come close to...
CRM Isn't A 'Set It and Forget It' System You might think that the work with CRM is done after implementation, but that’s one of the biggest and most expensive mistakes you can make. CRM is NOT a one-and-done task. It's a continuous journey that needs regular...
The secret to CRM success? Keep it simple. A lot of businesses try to do everything at once and end up overwhelmed with a system no one wants to use. That’s why starting with the Minimum Viable Product (MVP) is the way to go. Focus on the essentials, get your team...
In the debate over tech generalists vs tech specialists, specialists often rule the day. But that doesn’t mean that an MSP must stay in their corner while all the other business goes by. P2P is a business approach that stresses working collaboratively with other...
How To Make CRM Stick CRM should be the engine that drives your business forward, not a tool you install and forget about. Some think that CRM is a one-off project and that all the work ends at launch then quickly see a drop off in value once it's live. It happens...